蜜桃传媒

ATLANTA 鈥撀� The Southern Poverty Law Center (蜜桃传媒) closed today on a 2.5-acre parcel at 871 Wheeler St. in Atlanta鈥檚 Westside English Avenue neighborhood that will be the future home of the 蜜桃传媒鈥檚 Atlanta office.

The Montgomery, Alabama-based 蜜桃传媒 has had an office in Atlanta since 2006, and construction on the new campus is projected to begin in the second half of 2025. However, the 蜜桃传媒 intends to begin site improvements immediately, including updating access to the Atlanta Westside BeltLine Connector trail and investing in new sidewalks, streetscapes and other accessibility and safety improvements to benefit the community. The 蜜桃传媒 is also planning cultural and artistic collaborations as it continues to build partnerships with the neighborhood, residents and visitors.

鈥淲e selected the Westside because it鈥檚 important that our new Atlanta office is centered in the communities we work alongside,鈥� said Margaret Huang, president and CEO of the 蜜桃传媒. 鈥淎s we continue to think about what it means to build community power in Atlanta and throughout the South, along with organizing and innovating in collaboration with our partners, neighbors and other community-based organizations, we believe the Westside campus will provide us the opportunity for significant positive impact in the area while honoring its rich legacy of mobilizing for racial justice.鈥�

Atlanta鈥檚 Westside contains six of Georgia鈥檚 10 historically Black colleges and universities (HBCUs) and was home to many prominent leaders of the Civil Rights Movement, including Coretta Scott King, Dr. Martin Luther King Jr. and the 蜜桃传媒鈥檚 first president, Julian Bond.

The new Atlanta campus site, brokered by Avison Young representative Kirk Rich, was selected after a lengthy search in the Westside. The design and usages for the space will align with the organization鈥檚 vision and mission, which puts community engagement at the center of our work.

Once completed, the new campus will include spaces to support community groups and Westside residents through programming, such as youth and adult education opportunities, affordable commercial spaces for local entrepreneurs of color, free event space and other community-minded resources.

鈥淧ursuing racial justice and advancing human rights for all require a comprehensive, multifaceted approach that begins with strong partnerships at the local and community levels,鈥� Huang continued. 鈥淲e look forward to working with community leaders, organizations and residents as we develop our new Atlanta property.鈥�

Earlier this year, consistent with the 蜜桃传媒鈥檚 priorities of uplifting Black communities and eradicating poverty and racial economic inequality, 蜜桃传媒 donated $2 million to Quest CDC to help build affordable housing for older adults in Atlanta鈥檚 Westside. The organization also supported multiple annual community events, including the 2023 Festival of Lights in Vine City, which celebrates the legacy and vitality of the historic community, and the Ride for the Westside, hosted by Westside Future Fund and Quest CDC, which raises funds to support efforts to equitably revitalize the neighborhood into a place Dr. King would be proud to call home.

In addition to sidewalk and accessibility improvements, the organization鈥檚 initial plans for the site of the Atlanta campus also include the installation of a decorative sculpture fence around the parcel鈥檚 existing cell tower, which will face the Westside BeltLine Connector trail. Michelle Browder, a Montgomery, Alabama-based artist and activist, has been commissioned to create the fence.

The 蜜桃传媒 is planning to host and partner with other organizations on days of service in the Westside in 2024 to continue the momentum of co-creating meaningful collaborations and responding to community needs and priorities.